Consumer Marketing & Community Manager (PC/Gaming)
Location: Onsite Preferred - Remote / Hybrid Considered
Travel: Occasional Customer Visits & Conference Attendance
Reports to: Product Marketing Manager
Company Overview
Carbice is redefining thermal management with advanced carbon nanotube technology. Our consumer product, the Carbice Ice Pad, brings a new standard to desktop CPU cooling— delivering reliable, maintenance-free performance that improves consistency over the life of a system. We are building a brand that resonates with PC enthusiasts, gamers, and builders who demand reliable performance.
Role Overview
We are seeking a Consumer Marketing & Community Manager to own and grow our desktop PC channel. This role will work directly with the Product Marketing Manager to execute strategies that drive awareness, adoption, and long-term value from our consumer audience. This is not just a marketing role—you will be responsible for building a community, shaping the voice of the brand, and developing a strong partner ecosystem that accelerates growth.
Key Responsibilities
Community & Channel Ownership
- Own and grow Carbice’s presence within the PC gaming and DIY builder community
- Build and manage relationships with gamers, creators, modders, and enthusiasts
- Monitor customer sentiment, feedback, and demand signals to inform strategy
Content & Education
- Develop educational content that clearly communicates the long-term reliability and consistency advantages of the Ice Pad
- Produce blog posts, guides, and technical content for PC builders and gamers
- Translate complex thermal technology into clear, compelling narratives
Social & Digital Presence
- Build and manage Carbice’s social media channels and online presence
- Develop campaigns that expand reach within gaming and enthusiast communities
- Execute content calendars aligned with product and campaign priorities
Partnerships & Co-Marketing
- Co-own and grow Carbice’s strategic partner ecosystem alongside the Product Marketing Manager
- Nurture and expand relationships across key partner categories: \
- System Integrators: CyberPowerPC, Skytech Gaming, iBUYPOWER
- Cooling Providers & Heatsink Manufacturers: Asetek, Cooler Master, Bitspower
- D2C Channel Partners: TBD
- Influencers: Linus Tech Tips, Gamers Nexus, JayzTwoCents
- Develop and execute co-marketing campaigns, joint activations, and product collaborations
- Create scalable processes for partner onboarding, enablement, and campaign execution
- Identify new partnership opportunities within the gaming and PC ecosystem
Podcast & Network Development
- Launch and host a Carbice-branded podcast focused on gaming, PC building, and innovation
- Feature partners, collaborators, and industry voices
- Build a network spanning gamers, influencers, esports organizations, and technical experts
Campaigns & Growth Initiatives
- Design and execute marketing campaigns to grow the Ice Pad product line
- Expand reach through community-led and partner-driven initiatives
- Track performance and optimize campaigns based on data
Customer Experience & Tools
- Monitor and improve the end-to-end customer experience
- Utilize CRM and support platforms (e.g., Zendesk) to track engagement and feedback
- Help build systems that support long-term customer retention and satisfaction
Qualifications
Required
- Experience in gaming, PC building, or enthusiast hardware markets
- Proven track record managing online communities and social channels
- Experience creating content (blog, video, social, or podcast)
- Strong understanding of digital marketing fundamentals
- Excellent written and verbal communication skills
- Experience with CRM and customer support tools (e.g., Zendesk or similar)
- Ability to operate independently and build processes from scratch
Preferred
- Experience launching or hosting a podcast or media channel
- Background working with influencers, esports teams, or creator ecosystems
- Familiarity working with system integrators or hardware OEM partners
- Familiarity with PC hardware, thermals, and performance optimization
- Basic proficiency in website management and light coding (HTML/CSS, CMS platforms)
What Success Looks Like
- A growing, engaged community of PC enthusiasts and gamers
- Strong, productive partnerships across system integrators, cooling providers, and D2C channels
- Clear market understanding of Carbice as a reliable, long-term cooling solution
- Scalable marketing programs that consistently grow the consumer channel
Why Join Carbice
You’ll be building something from the ground up—owning the voice, community, and partnerships behind a category-defining product. If you’re passionate about PC ownership, access to new and exciting technology and know how to turn technical advantages into a movement, this role gives you the platform to do it.
